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October 3, 2016
By: TOM BRANNA
Editor
BASF recently launched its Colors & Effects brand, bundling BASF’s global pigments business. The new brand encompasses BASF’s distinct colorants and effect pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics and agriculture. The company operates 13 pigment production sites in China, France, Germany, Korea, the Netherlands, Switzerland and the US. This is the first time the company has created dedicated global pigment teams for the agriculture and cosmetics industries. More info: www.colors-effects.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP
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